The Texas Wagyu Association is always looking for ways to bring added value to its members—whether through education, industry connections, or new tools that help producers succeed. We’re excited to introduce a new partnership opportunity with Herd Yard, an emerging online marketplace designed to simplify how cattle are bought and sold nationwide.
What is Herd Yard?
Herd Yard is a digital platform built specifically for cattle producers and buyers. Their mission is straightforward: make it easier to connect quality cattle with serious buyers through a streamlined, professional, and easy-to-use online experience.
With Herd Yard, producers can list cattle, showcase their programs, and communicate directly with interested buyers—all in one place. The platform focuses on up-to-date listings, transparency, and accessibility, helping bridge the gap between breeders and the marketplace.
For Wagyu producers, this presents a valuable opportunity to gain more exposure and reach a broader audience beyond traditional sale formats.
Exclusive Benefits for TWA Members
Through this partnership, Herd Yard is offering Texas Wagyu Association members an exclusive opportunity to try the platform at no cost for one full year.
During the One-Year Trial:
TWA members will receive:
- A one-year complimentary Producer subscription (Use code: TWA1)
- Unlimited cattle listings throughout the trial period
- A professional Producer Profile page to showcase your program
- Access to Herd Yard’s buyer network and built-in communication tools
- There will be a badge on your TWA profile indicating you are a Herd Yard subscriber
This allows members to fully explore the platform, market their cattle, and build new buyer relationships without any upfront investment.
What Happens After the Trial?
At the end of the one-year trial period, members have full flexibility:
- You may allow the subscription to expire with no obligation
- If you choose to continue, you’ll receive a 10% discount on the standard annual rate
(This discount remains active as long as you are a TWA member)
There’s no pressure—just an opportunity to see if Herd Yard fits your operation and marketing strategy.
Why This Matters for Wagyu Producers
The Wagyu market continues to grow, and with that growth comes the need for better tools to connect breeders, feeders, and buyers. Platforms like Herd Yard can help:
- Increase visibility for your cattle program
- Expand your reach beyond local and regional buyers
- Provide a consistent, year-round marketing channel
- Complement traditional sales, private treaty deals, and industry events
For producers focused on genetics, quality, and long-term relationships, having another professional avenue to present cattle can be a meaningful advantage.
Getting started is simple:
- Visit herdyard.com
- Create your Producer account
- Use code TWA1 to activate your complimentary one-year subscription
- Build your profile and start listing cattle
Need help getting set up?
If you’d like assistance creating your account or setting up your profile, feel free to contact Kenny at the TWA office. We’re here to help you make the most of this opportunity.
Final Thoughts
This partnership reflects TWA’s continued commitment to providing practical tools and opportunities that support its members. Whether you’re actively marketing cattle year-round or simply exploring new avenues, Herd Yard offers a low-risk way to expand your reach and connect with buyers across the country.
Herd Yard representatives will also be on-site at the TWA Annual General Meeting and The Big Texas Sale, providing members with the opportunity to learn more, ask questions, and get hands-on help with the platform.
We encourage all members to take advantage of this opportunity—both online and in person—and see how it can work for your program!